Masiero designs and creates lamps directly in its workshop, starting with the workings of glass and crystal glass. These lamps represent an intriguing combination between tradition and modernity, the past and the future able to perfectly coexist. From classical to modern, the company’s three production lines, named Emme Pi Light, Masiero and Ottocento, over the years, have been evolved by using new materials, such as round wood, methacrylate or ceramics from Bassano. These materials have allowed it to introduce innovative aesthetic codes with more evolved and modern shapes, while also having a simplicity of language able to maintain a strong link with the roots and identity of the company. What about time: is it cyclical, an eternal comeback? Or is it linear, an arrow propelled from the darkness of the past to the bright abysses of the future? Is there really an urge to define? The answer is no. NO, all in capitals. Composed of a copious amount of pixels in endless streaming, contemporary esthetic relies on simultaneous presences, crossings, challenging conjunctions. overlap creating new, exciting scenarios in which past and present are one. Classic is not anymore the polar opposite of modern, simply because modern, when it really is modern, catches and sublimates the zeitgeist in a timeless sign which is intimately classic; classic, on the other hand, when timeless, is resolutely modern. Conciliation of opposites is a value. A successful project breaks the cycle in a synthesis suspended above and out of time. Masiero offers proof. What about time: is it cyclical, an eternal comeback? Or is it linear, an arrow propelled from the darkness of the past to the bright abysses of the future? Is there really an urge to define? The answer is no. NO, all in capitals. Composed of a copious amount of pixels in endless streaming, contemporary esthetic relies on simultaneous presences, crossings, challenging conjunctions. overlap creating new, exciting scenarios in which past and present are one. Classic is not anymore the polar opposite of modern, simply because modern, when it really is modern, catches and sublimates the zeitgeist in a timeless sign which is intimately classic; classic, on the other hand, when timeless, is resolutely modern. Conciliation of opposites is a value. A successful project breaks the cycle in a synthesis suspended above and out of time. Masiero offers proof. It is not easy to look to the future, but somehow the Masiero line is in the vanguard of new designs that are rooted in the past but look ahead. It is a research into new lines that interweave, overlap and exceed the most classic of styles without ever denying continuity and their roots. Minimalist lamps, with everything the term has meant since the beginning of the 60s. Minimalist means sober forms which in their simplicity show all of themselves, but minimalist is also everything that the item communicates and everything we want to see in it. Minimalist seems the negation of art and it seems that all of us, with a bit of imagination, can equal it if it were not for the fact that the minimalist “codes” are extremely complex and peculiar – with respect to the purely figurative language for example – that only hours of tears and blood can create. The “codes” are not grasped at a simple glance but through mental intuition and con- ceptual codes: “things that you humans could never imagine”. Things that whoever has penetrated the secrets of the future cannot communicate to us, because the future does not belong to us. But the Masiero line gets the message over because it ties and welds the future to the past and the past is inside us. Laser lamps in Dr. Freud’s brown bath in Vienna at the beginning of the 20th century. It is everything. Past, future and digging into the mind to bring to light whatever is inside us but which we have never seen before.